An image of a handwritten greeting saying "Hi, I'm Lia".

👋🏽

Product Designer focused on high-scale transactional experiences with 7+ years across UX, brand and digital design.

Previously shaped travel marketplace experiences at Rocket Travel by Agoda (Booking Holdings).

More about me

An image of Lia Zamor peaking her head up to her nose in front of a wall of hanging popsicles.

Scroll to see more

Selected works

Map/Sort/Filter Optimization

Enhanced visibility of important functions for over 95% of T-Mobile users, driving a 1.7% increase in conversion and a 1.15% lift in margin.

OTA

White label

E-comm

UI/UX

Map/Sort/Filter Optimization

Enhanced visibility of important functions for over 95% of T-Mobile users, driving a 1.7% increase in conversion and a 1.15% lift in margin.

OTA

White label

E-comm

UI/UX

Map/Sort/Filter Optimization

Enhanced visibility of important functions for over 95% of T-Mobile users, driving a 1.7% increase in conversion and a 1.15% lift in margin.

OTA

White label

E-comm

UI/UX

Map/Sort/Filter Optimization

Enhanced visibility of important functions for over 95% of T-Mobile users, driving a 1.7% increase in conversion and a 1.15% lift in margin.

OTA

White label

E-comm

UI/UX

Parent/Child Room Groupings

Alleviated friction and increased conversion by 1.59% on the hotels details page by organizing room types and resolving scroll fatigue.

OTA

White label

E-comm

UI/UX

Parent/Child Room Groupings

Alleviated friction and increased conversion by 1.59% on the hotels details page by organizing room types and resolving scroll fatigue.

OTA

White label

E-comm

UI/UX

Parent/Child Room Groupings

Alleviated friction and increased conversion by 1.59% on the hotels details page by organizing room types and resolving scroll fatigue.

OTA

White label

E-comm

UI/UX

Parent/Child Room Groupings

Alleviated friction and increased conversion by 1.59% on the hotels details page by organizing room types and resolving scroll fatigue.

OTA

White label

E-comm

UI/UX

Rewards Program Selection

Projected an increase in return bookers by optimizing rewards selection with a simplified program list and proper search input.

OTA

E-comm

Rewards

UI/UX

Rewards Program Selection

Projected an increase in return bookers by optimizing rewards selection with a simplified program list and proper search input.

OTA

E-comm

Rewards

UI/UX

Rewards Program Selection

Projected an increase in return bookers by optimizing rewards selection with a simplified program list and proper search input.

OTA

E-comm

Rewards

UI/UX

Rewards Program Selection

Projected an increase in return bookers by optimizing rewards selection with a simplified program list and proper search input.

OTA

E-comm

Rewards

UI/UX

Roar Bikes

Limited run project for a B2C mobile app offering customers contemporary bikes and a means for cyclists to connect within their community.

E-comm

Concept design

Dis old sry

Roar Bikes

Limited run project for a B2C mobile app offering customers contemporary bikes and a means for cyclists to connect within their community.

E-comm

Concept design

Dis old sry

Roar Bikes

Limited run project for a B2C mobile app offering customers contemporary bikes and a means for cyclists to connect within their community.

E-comm

Concept design

Dis old sry

Roar Bikes

Limited run project for a B2C mobile app offering customers contemporary bikes and a means for cyclists to connect within their community.

E-comm

Concept design

Dis old sry