An image of a handwritten greeting saying "Hi, I'm Lia".

👋🏽

Chicago-based Product Designer focused on high-scale transactional experiences with 7+ years across UX, brand and digital design.

Previously shaped travel marketplace experiences at Rocket Travel by Agoda (Booking Holdings).

More about me

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Selected works

Map/Sort/Filter Optimization

Enhanced visibility of important functions for over 95% of T-Mobile users, driving a 1.7% increase in conversion and a 1.15% lift in margin.

OTA

White label

E-comm

UI/UX

Map/Sort/Filter Optimization

Enhanced visibility of important functions for over 95% of T-Mobile users, driving a 1.7% increase in conversion and a 1.15% lift in margin.

OTA

White label

E-comm

UI/UX

Map/Sort/Filter Optimization

Enhanced visibility of important functions for over 95% of T-Mobile users, driving a 1.7% increase in conversion and a 1.15% lift in margin.

OTA

White label

E-comm

UI/UX

Map/Sort/Filter Optimization

Enhanced visibility of important functions for over 95% of T-Mobile users, driving a 1.7% increase in conversion and a 1.15% lift in margin.

OTA

White label

E-comm

UI/UX

Parent/Child Room Groupings

Alleviated friction and increased conversion by 1.59% on the hotels details page by organizing room types and resolving scroll fatigue.

OTA

White label

E-comm

UI/UX

Parent/Child Room Groupings

Alleviated friction and increased conversion by 1.59% on the hotels details page by organizing room types and resolving scroll fatigue.

OTA

White label

E-comm

UI/UX

Parent/Child Room Groupings

Alleviated friction and increased conversion by 1.59% on the hotels details page by organizing room types and resolving scroll fatigue.

OTA

White label

E-comm

UI/UX

Parent/Child Room Groupings

Alleviated friction and increased conversion by 1.59% on the hotels details page by organizing room types and resolving scroll fatigue.

OTA

White label

E-comm

UI/UX

Rewards Program Selection

Projected an increase in return bookers by optimizing rewards selection with a simplified program list and proper search input.

OTA

E-comm

Rewards

UI/UX

Rewards Program Selection

Projected an increase in return bookers by optimizing rewards selection with a simplified program list and proper search input.

OTA

E-comm

Rewards

UI/UX

Rewards Program Selection

Projected an increase in return bookers by optimizing rewards selection with a simplified program list and proper search input.

OTA

E-comm

Rewards

UI/UX

Rewards Program Selection

Projected an increase in return bookers by optimizing rewards selection with a simplified program list and proper search input.

OTA

E-comm

Rewards

UI/UX

Roar Bikes

Limited run project for a B2C mobile app offering customers contemporary bikes and a means for cyclists to connect within their community.

E-comm

Concept design

Dis old sry

Roar Bikes

Limited run project for a B2C mobile app offering customers contemporary bikes and a means for cyclists to connect within their community.

E-comm

Concept design

Dis old sry

Roar Bikes

Limited run project for a B2C mobile app offering customers contemporary bikes and a means for cyclists to connect within their community.

E-comm

Concept design

Dis old sry

Roar Bikes

Limited run project for a B2C mobile app offering customers contemporary bikes and a means for cyclists to connect within their community.

E-comm

Concept design

Dis old sry