GRAPHIC DESIGNER - ZUMBA, 02.20 - 03.20
With a model that generates revenue primarily from their vast instructor network, Zumba prioritizes members having everything they need to succeed. I designed instructional landing pages for new routines as well as trade show program guides and choreography notes. I also created newsletters with directives for instructors and employees as the company assessed how to proceed during the pandemic.
GRAPHIC DESIGNER - VOLTA GLOBAL, 09.19 - 01.20
Under Volta’s Digital Brands, I was able to work on their skincare line, No B.S. A brand in need of solidifying their stance, I lent my skills to their e-commerce and marketing efforts. I developed landing pages for kits and new product launches. I revamped product imagery for the online and Amazon stores and I also created ads, social media content, newsletters and direct mailers on my day-to-day.
SOCIAL ART DIRECTOR - LEO BURNETT, 11.16 - 11.17
At LB, I lead the creation and curation of Buick & GMC’s social content. Executions required photography, video, gifs & cinemagraphs. I also worked on posts remotely when needed and conducted photoshoots on location. Keeping content relevant and on brand was key to optimum engagement, click-throughs and views.
ART DIRECTOR - THE MARS AGENCY, 05.15 - 08.16
Hired in August, 2015. As AD, I developed digital and print content for brands like Campbell’s, Pepperidge Farm, and Big Y. Tasks included storyboarding and designing of circulars and banner ads. In addition, I also acted as liaison for the internship program with College for Creative Studies, where I traveled to help supervise assignments and provide support where needed.
Creative Intern, 05.15 - 08.15 | As an intern at Mars, I collaborated on a team that collectively developed a campaign to launch Walmart Family Mobile. With focus and enthusiasm, I was able to secure a full time position as an Art Director when the program came to an end.
DESIGN + CONTENT - FREELANCE, 01.18 - 08.18
AWOM Lab | AWOM is a female only co-working space and creative agency that assists female entrepreneurs and small businesses. I provided digital content and photography for their brand.
Monat Global | I worked closely with the Art Director to supply original photographic social media content for this premium hair care brand.
Dear Black Women | DBW is an affirmation movement for women of color. I worked with the founder in creating a digital campaign for their new affirmation texts service.
College for Creative Studies
BFA Advertising Design
c/o May 2015
Social Media Content
Adobe Creative Suite CC