GRAPHIC DESIGNER - Zumba, 02.20 - 03.20
Collaborated with key stakeholders in creative and marketing to develop content for the company’s vast instructor network.
Designed mockups for web and mobile landing pages before passing off deliverables to development.
Created trade show infographics to incentivize more instructors to sign up.
GRAPHIC DESIGNER - Volta Global, 09.19 - 01.20
Designed web and mobile landing pages to improve lead generation for the brand’s skincare line, No B.S.
Observed site traffic to understand user pain points in order to improve the customer journey and boost conversion rates.
Implemented design standards in creating master templates, style guides, and various collateral to ensure design team worked more efficiently.
Managed asset libraries and design systems to maintain brand consistency.
Conducted design reviews, ensuring the design team maintained high quality work for the brand.
SOCIAL ART DIRECTOR - Leo Burnett, 11.16 - 11.17
Lead the creation and curation of social media content for Buick and GMC amidst rebranding.
Collaborated with cross functional creative team to execute a broad range of deliverables.
Worked on posts, conducted photoshoots, and spearheaded executions that required photography, video editing, gifs, and cinemagraphs.
ART DIRECTOR - The Mars Agency, 05.15 - 08.16
Hired full time after completing my internship.
Handled the visual design of collateral for brands like Campbells, Pepperidge Farm, and Big Y.
Acted as liaison for the internship program with College for Creative Studies.
Creative Intern, 05.15 - 08.15
Collaborated with fellow interns to develop a campaign to launch Walmart Family Mobile.
DESIGN + CONTENT - Freelance, 01.18 - 08.18
Monat Global | I worked closely with the Art Director to provide original photographic social media content for this premium hair care brand.
AWOM Lab | AWOM is a female only co-working space and creative agency that assists female entrepreneurs and small businesses. I provided digital content and photography for their brand, aiding in visibility for potential new clients.
Dear Black Women | DBW is an affirmation movement for women of color. I designed a digital campaign in anticipation for a new affirmation texts service rolling out for subscribers.
CLASS
College for Creative Studies
BFA Advertising Design
Detroit, MI
May 2015
Udemy
User Experience Design Essentials
August 2020
SKILLS
UI/UX Design
Wireframing
Userflows
Prototyping
Illustration
Digital Photography
Photo Retouching
Video Editing
Social Media Content
TOOLS
Adobe Creative Suite CC
Microsoft Office
Adobe XD
Figma
Sketch
Overflow
Asana
Jira