ASSOCIATE EXPERIENCE DESIGNER - Rocket Travel by Agoda, 02.21 - 10.24
Led design initiatives spanning different verticals to scale our white label, online travel business across desktop and mobile for 50+ global partners like American Airlines, Citi, and US Bank
Utilized agile workflows to collaborate on feature enhancements with product managers, developers and other designers
Improved our details page experience by organizing room types and resolving scroll fatigue, increasing overall conversion by 1.59% with a 2.6% lift in Total True Margin
Enhanced visibility on mobile sorting and filtering functionalities for T-Mobile customers, increasing conversion by 1.7%
Implemented UI changes to free cancellation offerings, increasing user visibility and driving a lift in Total True Margin per Session by 4.08% across all white label partners
Applied UX research methodologies to iterate on feature optimizations by gathering user insights to design simple solutions with the most impact
Identified issues and helped spearhead efforts to optimize efficiency and streamline cross-functional processes as the organization grew
Utilized agile workflows to collaborate on feature enhancements with product managers, developers and other designers
Improved our details page experience by organizing room types and resolving scroll fatigue, increasing overall conversion by 1.59% with a 2.6% lift in Total True Margin
Enhanced visibility on mobile sorting and filtering functionalities for T-Mobile customers, increasing conversion by 1.7%
Implemented UI changes to free cancellation offerings, increasing user visibility and driving a lift in Total True Margin per Session by 4.08% across all white label partners
Applied UX research methodologies to iterate on feature optimizations by gathering user insights to design simple solutions with the most impact
Identified issues and helped spearhead efforts to optimize efficiency and streamline cross-functional processes as the organization grew
GRAPHIC DESIGNER - Zumba, 02.20 - 03.20
Collaborated with key stakeholders in creative and marketing to develop content for the company’s vast instructor network
Designed mockups for web and mobile landing pages before passing off deliverables for development
Created trade show infographics to incentivize more instructors to sign up
GRAPHIC DESIGNER - Volta Global, 09.19 - 01.20
Designed web and mobile landing pages to improve lead generation for the brand’s skincare line, No B.S.
Observed heat maps on the site to understand user behavior and validate design decisions in order to improve the experience and raise conversion
Implemented design standards in creating master templates, style guides and various collateral to streamline design team workflows
Managed asset libraries and design systems to maintain brand consistency
Conducted design reviews, ensuring the design team upheld the work to a high standard
DESIGN + CONTENT - Freelance, 01.18 - 08.18
Monat Global | I worked closely with the Art Director to provide original photographic social media content for this premium hair care brand.
AWOM Lab | AWOM is a female only co-working space and creative agency that assists female entrepreneurs and small businesses. I provided digital content and photography for their brand, aiding in visibility for potential new clients.
Dear Black Women | DBW is an affirmation movement for women of color. I designed a digital campaign in anticipation for a new affirmation texts service rolling out for subscribers.
SOCIAL ART DIRECTOR - Leo Burnett, 11.16 - 11.17
Led the creation and curation of social media content for Buick and GMC amidst rebranding
Collaborated with a cross-functional creative team to execute a broad range of deliverables
Worked on posts, conducted photoshoots, and spearheaded executions that required photography, video editing, gifs, and cinemagraphs
ART DIRECTOR - The Mars Agency, 05.15 - 08.16
Hired full time after completing my internship
Handled the visual design of collateral for brands like Campbell's, Pepperidge Farm, and Big Y
Acted as liaison for the internship program with College for Creative Studies
Creative Intern, 05.15 - 08.15
Collaborated with fellow interns to develop a campaign to launch Walmart Family Mobile
CLASS
BFA Advertising Design
College for Creative Studies
Detroit, MI
SKILLS
UI/UX Design
Visual Design
Wireframing
Userflows
Prototyping
Illustration
Photo Retouching
TOOLS
Figma
Overflow
Notion
Jira
Adobe Creative Suite