DIGITAL MARKETING & SOCIAL MEDIA CREATIVE
Buick
Buick needed consistency for their Facebook, Twitter and Instagram handles. As a luxury automotive brand often associated with an older audience, Buick aimed to target millennials and disrupt the assumption that only rich grandmas drive their cars. This spanned OLA, special events and new vehicle releases.
I partnered with our analytics team to understand how our content and our ads performed on a monthly basis to identify what worked and what didn't. With every retrospective, we would tweak and make adjustments to our strategy, thus defining what visual direction I could take our content.
Content shoots took place year round. In the event the budget didn't allow for professional shoots, I had a heavy hand in planning out local ones. I came up with themes, locations, the vehicle, props and talent if needed. Once the details were sorted and approved, my team and I went and shot.
Below is the 2018 Buick Encore around Metro Detroit.
